I enjoy running and run about 50km a week. It might seem boring to mention that I am a runner working on running products, but it is the truth. It provides a great opportunity to think outside the box and learn something new. I am currently learning Chinese in order to be able to have easier conversations with our partners in Asia. I am fascinated by other countries and cultures all around the world. Tl dr: Cool wash in the washing machine should work well!Ĭharlotte: My favorite hobby is definitely traveling. Our running shoes all require the testing standards when it comes to durability and performance.Īs for cleaning, we’ve actually just launched a guide to help you do just that: The lifespan of the 4DFWD is not specified. Born from this process, the 4DFWD ‘bow-tie’ lattice midsole was identified from one of five million new possible lattice structures to add a new dimension of benefits for runners. In partnership with Carbon, adidas has developed 4D lattice midsole technology since 2017, combined with years of athlete data and Carbon’s Digital Light Synthesis technology, to produce precision tuned 3D printed midsoles. adidas 4DFWD was created with one goal in mind – to take the next step in the development of data-driven 3D printed running performance shoes that unlocks unique capabilities and gives athletes the ultimate running experience. The first 3D printed shoe we have ever made was given to athletes during the Rio Olympics in 2016. We have been using 3D printing for a long time in our prototyping processes. It is amongst the first in the world to use this cutting-edge technology which offers the ability to fine tune midsoles to specific patterns of movement, so that athletes can enjoy precision performance with every step.Īdidas has been gathering data from the best athletes for 70 years and millions of data points. With every stride, the 4DFWD lattice midsole moves forward, transforming impact energy into forward motion. Ask me anything!Īdidas 4DFWD is an advanced and credible running technology developed with 3D printed midsole technology, designed to move you forward. I’m really excited to take your questions about adidas’ running shoe technology, and would be happy to share some personal PRs with you if you ask. From my internship at Deichmann here in Germany to four months at Rack Room Shoes in North Carolina, I’ve always loved working with running shoes. My experience has made me the go-to for all 4D projects within adidas’ running business unit. I’ve been working at adidas since 2014, and have had the opportunity to work on shoes like the Supernova and SOLAR franchise. Hi Reddit - My name is Charlotte Heidmann, and I’m the Running Product Manager in charge of launching the adidas 4DFWD. AMA!Ĭharlotte Heidmann, Running Product Manager adidas ( Here's a look at how the technology works.) When I'm not thinking about 3D printing, I enjoy hiking with my family, woodworking, and playing the pipe organ. Our technology uses liquid plastic resin, light, and oxygen to fabricate complex shapes like lattices out of a wide variety of materials, including the elastomeric polyurethane that adidas uses. I work on strategy at Carbon adidas uses our printers, materials, and software to 3D print the midsoles of the 4DFWD shoe. I’m here to answer any of your questions about adidas’ approach to designing performance footwear, technical questions, and more. I’m based near the adidas world headquarters in Herzogenaurach, Germany, and - since 2014 - I’ve had the privilege of working on adidas franchises like Ultraboost and 4D. Hello Reddit! I’m Stephan Scholten, Global Director of Performance Footwear at adidas. Stephan Scholten, Global Director of Footwear adidas We're signing off for now, but will try to drop in a few more answers later.
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